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Email & SMS Marketing Automation Platform · Buyer's guide · klaviyo.com
Klaviyo
klaviyo.comMarketing automation and customer data platform built specifically for ecommerce businesses, offering email, SMS, and mobile push with deep Shopify and BigCommerce integrations.
Section
Pricing & Plans
Free Plan Limits
SMS Pricing Model
Features
Klaviyothis
Ecommerce CRM & Automation
Omnichannel Ecommerce Marketing
All-in-One Marketing Platform
Free Plan Limits
250 profiles, 500 emails/mo
250 contacts, 500 emails/mo
250 contacts, 500 emails/mo
Entry Paid Tier (500 contacts)
$20/month
$16/month
$13/month
Mid-Tier (5,000 contacts)
$100/month
$65-75/month
$90/month Standard
Large List (25,000 contacts)
$400/month
$120-132/month
$270/month
SMS Pricing Model
Separate credit system
Bundled in Pro plan
Add-on credit purchase
Price Increase History
3 increases in 4 years
Stable, lower than rivals
Multiple since 2021
Section
Email & SMS Capabilities
Features
Klaviyothis
Ecommerce CRM & Automation
Omnichannel Ecommerce Marketing
All-in-One Marketing Platform
Email Marketing
SMS Marketing
paid plans only
MMS Support
Web Push Notifications
Mobile Push Notifications
WhatsApp Marketing
limited
Drag-and-Drop Email Builder
AI Content Generation
Marketing Agent
Forms AI
Intuit Assist
Section
Automation & Workflows
Features
Klaviyothis
Ecommerce CRM & Automation
Omnichannel Ecommerce Marketing
All-in-One Marketing Platform
Visual Automation Builder
Pre-Built Automation Workflows
Abandoned Cart Recovery
Welcome Series
Post-Purchase Automations
Browse Abandonment
limited
Win-Back Campaigns
Multi-Step Automations (Free Plan)
Customer Journey Builder
60+ triggers
Real-Time Segment Triggers
Section
Segmentation & Personalization
Features
Klaviyothis
Ecommerce CRM & Automation
Omnichannel Ecommerce Marketing
All-in-One Marketing Platform
Advanced Segmentation
unlimited
unlimited
AI-Powered Segments
Segments AI
AI builder
predictive
Behavioral Targeting
Standard+
Purchase History Segmentation
Browsing Behavior Tracking
basic
RFM Analysis
Predictive Analytics (CLV, Churn)
basic
Standard+
Dynamic Content Blocks
Product Recommendations
Section
Ecommerce Integrations
Section
Analytics & Reporting
Features
Klaviyothis
Ecommerce CRM & Automation
Omnichannel Ecommerce Marketing
All-in-One Marketing Platform
Campaign Performance Reports
Revenue Attribution
granular
Customer Lifetime Value Tracking
Flow/Automation Analytics
detailed
A/B Testing
Multivariate Testing
Premium only
Custom Reporting
Comparative Reports
Premium
Section
List Growth & Capture
Section
Support & Onboarding
Free Plan Support
Features
Klaviyothis
Ecommerce CRM & Automation
Omnichannel Ecommerce Marketing
All-in-One Marketing Platform
Free Plan Support
60 days, then community
24/7 live chat/email
Email/chat basic
Email & Chat Support
paid plans
all plans
paid plans
Phone Support
Premium only
Dedicated Account Manager
High-spend only
$400+/month
Premium plan
Free Migration Service
assisted
250+ contacts
Onboarding Sessions
5 sessions Premium
Section
AI & Automation Features
Features
Klaviyothis
Ecommerce CRM & Automation
Omnichannel Ecommerce Marketing
All-in-One Marketing Platform
AI Campaign Creation
Marketing Agent
Intuit Assist
AI Segment Builder
Send-Time Optimization
Standard+
Subject Line Generation
ChatGPT Integration
official app
Claude Integration
MCP connector
Best fit by objective
Pick the right option for the job
Deepest ecommerce analytics and predictive modeling
Klaviyo
Best-in-class Shopify integration, granular revenue attribution, customer lifetime value tracking, and predictive churn analytics that justify higher cost for data-driven brands.
Best value for multichannel (email + SMS + push)
Omnisend
35% cheaper than Klaviyo at comparable tiers, includes web push and unlimited SMS credits on Pro plan, with all features available on free tier.
General-purpose marketing beyond pure ecommerce
Mailchimp
All-in-one platform with website builder, landing pages, social ads, and CRM tools suitable for service businesses, content creators, and B2B in addition to ecommerce.
Fastest setup for small ecommerce stores
Omnisend
Pre-built ecommerce workflows, gamification features like wheel of fortune, 24/7 support on all plans including free, and simpler interface than Klaviyo.
Conversational AI access to marketing data
Klaviyo
Only platform with official ChatGPT and Claude integrations via MCP server, enabling natural-language queries of campaign performance and customer data directly in AI tools.
Tightest budget with basic automation needs
Mailchimp
Lowest entry price at $13/month for 500 contacts; suitable for newsletters and simple automations when advanced ecommerce features are unnecessary.
Why customers pick Klaviyo
- Industry-leading predictive analytics and customer lifetime value modeling
- Best-in-class Shopify integration with real-time behavioral data sync
- Deepest segmentation and revenue attribution for data-driven marketers
- Official ChatGPT and Claude connectors for conversational data access
- 350+ platform integrations and robust developer API
When to consider alternatives
- Significantly more expensive than competitors at all contact tiers
- Steep learning curve and complex interface for small teams
- Three price increases in four years; billing now includes inactive profiles
- Free plan support limited to 60 days; community-only after
- SMS credits billed separately with platform markup vs. direct carrier rates