BigCommerce vs Shopify vs WooCommerce vs Wix: which should you pick?
A side-by-side look at price, features, quality and value across the leading e-commerce options — so you can choose the right one in minutes.
Visit bigcommerce.comStrong B2B features
Free core + hosting + plugins — lowest sticker price in this comparison.
Smaller app ecosystem
- Strong B2B features
- No transaction fees
- Open API
- Smaller app ecosystem
- Theme library limited
BigCommerce is a e-commerce option built for mid-market sellers starting at $39 Std / $105 Plus / $399 Pro / Enterprise. Shoppers pick it for strong b2b features, but it's worth comparing against Shopify, WooCommerce, Wix if smaller app ecosystem.
Strong B2B features. Pricing: $39 Std / $105 Plus / $399 Pro / Enterprise.
Best when you need scaling dtc. Pricing: $39 / $105 / $399 / Plus.
Best when you need devs w/ control. Pricing: Free core + hosting + plugins.
Best when you need small stores. Pricing: $36 / $75 / $159 Elite.
BigCommerce is positioned for mid-market + b2b. If your team or volume is materially larger or smaller, one of Shopify / WooCommerce / Wix may be cheaper or more capable.
At least one option in this comparison has a free tier — run a 1–2 week pilot before paying. Confirm the must-have feature actually works on free, not just trial.
Look past the headline price: add seats, add-ons, integration fees and transaction fees. The cheapest option rarely stays cheapest at scale.
Known trade-off with BigCommerce: Smaller app ecosystem. Confirm it isn't a deal-breaker for your specific use case before signing.
- Smaller app ecosystemConfirm this isn't a deal-breaker for your team before signing — it's the most common reason shoppers switch from BigCommerce to Shopify.
- Theme library limitedConfirm this isn't a deal-breaker for your team before signing — it's the most common reason shoppers switch from BigCommerce to Shopify.
For mid-market + b2b, yes — Strong B2B features. For very different use cases, compare against Shopify, WooCommerce, Wix.
BigCommerce pricing is $39 Std / $105 Plus / $399 Pro / Enterprise. Competitors in this comparison range from $39 / $105 / $399 / Plus / Free core + hosting + plugins / $36 / $75 / $159 Elite.
Smaller app ecosystem. Most teams work around it, but verify it isn't a deal-breaker for you first.
Pick BigCommerce if you want strong b2b features. Pick Shopify if you need a broader / cheaper / more established alternative — see the comparison table above for the side-by-side.