WooCommerce vs Shopify vs BigCommerce vs Wix: which should you pick?
A side-by-side look at price, features, quality and value across the leading e-commerce options — so you can choose the right one in minutes.
Visit woocommerce.comOpen-source + free
Free core + hosting $5-30 + plugins — lowest sticker price in this comparison.
Self-hosting overhead
- Open-source + free
- 60k+ plugins
- Full control
- Self-hosting overhead
- Plugin quality varies
WooCommerce is a e-commerce option built for wp-savvy stores starting at Free core + hosting $5-30 + plugins. Shoppers pick it for open-source + free, but it's worth comparing against Shopify, BigCommerce, Wix if self-hosting overhead.
Open-source + free. Pricing: Free core + hosting $5-30 + plugins.
Best when you need scaling dtc. Pricing: $39 Basic / $105 / $399 / Plus ~$2,300.
Best when you need mid-market + b2b. Pricing: $39 Std / $105 Plus / $399 Pro.
Best when you need small stores. Pricing: $36 Core / $75 / $159 Elite.
WooCommerce is positioned for devs + wordpress sites. If your team or volume is materially larger or smaller, one of Shopify / BigCommerce / Wix may be cheaper or more capable.
At least one option in this comparison has a free tier — run a 1–2 week pilot before paying. Confirm the must-have feature actually works on free, not just trial.
Look past the headline price: add seats, add-ons, integration fees and transaction fees. The cheapest option rarely stays cheapest at scale.
Known trade-off with WooCommerce: Self-hosting overhead. Confirm it isn't a deal-breaker for your specific use case before signing.
- Self-hosting overheadConfirm this isn't a deal-breaker for your team before signing — it's the most common reason shoppers switch from WooCommerce to Shopify.
- Plugin quality variesConfirm this isn't a deal-breaker for your team before signing — it's the most common reason shoppers switch from WooCommerce to Shopify.
For devs + wordpress sites, yes — Open-source + free. For very different use cases, compare against Shopify, BigCommerce, Wix.
WooCommerce pricing is Free core + hosting $5-30 + plugins. Competitors in this comparison range from $39 Basic / $105 / $399 / Plus ~$2,300 / $39 Std / $105 Plus / $399 Pro / $36 Core / $75 / $159 Elite.
Self-hosting overhead. Most teams work around it, but verify it isn't a deal-breaker for you first.
Pick WooCommerce if you want open-source + free. Pick Shopify if you need a broader / cheaper / more established alternative — see the comparison table above for the side-by-side.