Shopify vs WooCommerce vs BigCommerce vs Wix: which should you pick?
A side-by-side look at price, features, quality and value across the leading e-commerce options — so you can choose the right one in minutes.
Visit shopify.comMassive app ecosystem
Free core · hosting $5–$30/mo + plugins $0–$300/mo — lowest sticker price in this comparison.
Transaction fees
- Massive app ecosystem
- Reliable infrastructure
- POS + online
- Transaction fees
- Theme customization limits
Shopify is a e-commerce option built for online sellers starting at $39 Basic · $105 Shopify · $399 Advanced · Plus ~$2,300/mo. Shoppers pick it for massive app ecosystem, but it's worth comparing against WooCommerce, BigCommerce, Wix if transaction fees.
Massive app ecosystem. Pricing: $39 Basic · $105 Shopify · $399 Advanced · Plus ~$2,300/mo.
Best when you need devs wanting full control. Pricing: Free core · hosting $5–$30/mo + plugins $0–$300/mo.
Best when you need mid-market & b2b sellers. Pricing: $39 Standard · $105 Plus · $399 Pro · Enterprise custom.
Best when you need small stores + content sites. Pricing: $36 Core · $75 Business · $159 Business Elite (Wix).
Shopify is positioned for dtc brands $0–$50m. If your team or volume is materially larger or smaller, one of WooCommerce / BigCommerce / Wix may be cheaper or more capable.
At least one option in this comparison has a free tier — run a 1–2 week pilot before paying. Confirm the must-have feature actually works on free, not just trial.
Look past the headline price: add seats, add-ons, integration fees and transaction fees. The cheapest option rarely stays cheapest at scale.
Known trade-off with Shopify: Transaction fees. Confirm it isn't a deal-breaker for your specific use case before signing.
- Transaction feesConfirm this isn't a deal-breaker for your team before signing — it's the most common reason shoppers switch from Shopify to WooCommerce.
- Theme customization limitsConfirm this isn't a deal-breaker for your team before signing — it's the most common reason shoppers switch from Shopify to WooCommerce.
For dtc brands $0–$50m, yes — Massive app ecosystem. For very different use cases, compare against WooCommerce, BigCommerce, Wix.
Shopify pricing is $39 Basic · $105 Shopify · $399 Advanced · Plus ~$2,300/mo. Competitors in this comparison range from Free core · hosting $5–$30/mo + plugins $0–$300/mo / $39 Standard · $105 Plus · $399 Pro · Enterprise custom / $36 Core · $75 Business · $159 Business Elite (Wix).
Transaction fees. Most teams work around it, but verify it isn't a deal-breaker for you first.
Pick Shopify if you want massive app ecosystem. Pick WooCommerce if you need a broader / cheaper / more established alternative — see the comparison table above for the side-by-side.