Instacart vs Shipt vs Amazon Fresh vs Walmart+: which should you pick?
A side-by-side look at price, features, quality and value across the leading grocery delivery options — so you can choose the right one in minutes.
Visit instacart.comWidest retailer selection
Free w/ Prime $139/yr — lowest sticker price in this comparison.
Markup vs in-store prices
- Widest retailer selection
- Same-day in most US zips
- Strong shopper network
- Markup vs in-store prices
- Service fees stack up
Instacart is a grocery delivery option built for us households starting at Item markup + $3.99+ delivery. Shoppers pick it for widest retailer selection, but it's worth comparing against Shipt, Amazon Fresh, Walmart+ if markup vs in-store prices.
Widest retailer selection. Pricing: Item markup + $3.99+ delivery.
Pricing: $10.99/mo or $99/yr.
Pricing: Free w/ Prime $139/yr.
Pricing: $98/yr Walmart+.
Instacart is positioned for multi-store grocery. If your team or volume is materially larger or smaller, one of Shipt / Amazon Fresh / Walmart+ may be cheaper or more capable.
At least one option in this comparison has a free tier — run a 1–2 week pilot before paying. Confirm the must-have feature actually works on free, not just trial.
Look past the headline price: add seats, add-ons, integration fees and transaction fees. The cheapest option rarely stays cheapest at scale.
Known trade-off with Instacart: Markup vs in-store prices. Confirm it isn't a deal-breaker for your specific use case before signing.
- Markup vs in-store pricesConfirm this isn't a deal-breaker for your team before signing — it's the most common reason shoppers switch from Instacart to Shipt.
- Service fees stack upConfirm this isn't a deal-breaker for your team before signing — it's the most common reason shoppers switch from Instacart to Shipt.
For multi-store grocery, yes — Widest retailer selection. For very different use cases, compare against Shipt, Amazon Fresh, Walmart+.
Instacart pricing is Item markup + $3.99+ delivery. Competitors in this comparison range from $10.99/mo or $99/yr / Free w/ Prime $139/yr / $98/yr Walmart+.
Markup vs in-store prices. Most teams work around it, but verify it isn't a deal-breaker for you first.
Pick Instacart if you want widest retailer selection. Pick Shipt if you need a broader / cheaper / more established alternative — see the comparison table above for the side-by-side.