Shipt vs Instacart vs Amazon Fresh vs Walmart+: which should you pick?
A side-by-side look at price, features, quality and value across the leading grocery delivery options — so you can choose the right one in minutes.
Visit shipt.comTarget-owned
Free w/ Prime $139/yr — lowest sticker price in this comparison.
Smaller retailer list
- Target-owned
- Same-day windows
- Membership model
- Smaller retailer list
- Limited zips
Shipt is a grocery delivery option built for us households starting at $10.99/mo or $99/yr. Shoppers pick it for target-owned, but it's worth comparing against Instacart, Amazon Fresh, Walmart+ if smaller retailer list.
Target-owned. Pricing: $10.99/mo or $99/yr.
Best when you need multi-store. Pricing: Item markup + $3.99+.
Best when you need prime members. Pricing: Free w/ Prime $139/yr.
Best when you need walmart fans. Pricing: $98/yr Walmart+.
Shipt is positioned for target shoppers. If your team or volume is materially larger or smaller, one of Instacart / Amazon Fresh / Walmart+ may be cheaper or more capable.
At least one option in this comparison has a free tier — run a 1–2 week pilot before paying. Confirm the must-have feature actually works on free, not just trial.
Look past the headline price: add seats, add-ons, integration fees and transaction fees. The cheapest option rarely stays cheapest at scale.
Known trade-off with Shipt: Smaller retailer list. Confirm it isn't a deal-breaker for your specific use case before signing.
- Smaller retailer listConfirm this isn't a deal-breaker for your team before signing — it's the most common reason shoppers switch from Shipt to Instacart.
- Limited zipsConfirm this isn't a deal-breaker for your team before signing — it's the most common reason shoppers switch from Shipt to Instacart.
For target shoppers, yes — Target-owned. For very different use cases, compare against Instacart, Amazon Fresh, Walmart+.
Shipt pricing is $10.99/mo or $99/yr. Competitors in this comparison range from Item markup + $3.99+ / Free w/ Prime $139/yr / $98/yr Walmart+.
Smaller retailer list. Most teams work around it, but verify it isn't a deal-breaker for you first.
Pick Shipt if you want target-owned. Pick Instacart if you need a broader / cheaper / more established alternative — see the comparison table above for the side-by-side.