Walmart+ vs Instacart vs Shipt vs Amazon Fresh: which should you pick?
A side-by-side look at price, features, quality and value across the leading grocery delivery options — so you can choose the right one in minutes.
Visit walmart.com/plusLowest grocery prices
Free w/ Prime — lowest sticker price in this comparison.
Walmart only
- Lowest grocery prices
- Free delivery $35+
- Fuel discount
- Walmart only
- Quality varies by store
Walmart+ is a grocery delivery option built for value-focused households starting at $98/yr. Shoppers pick it for lowest grocery prices, but it's worth comparing against Instacart, Shipt, Amazon Fresh if walmart only.
Lowest grocery prices. Pricing: $98/yr.
Best when you need multi-store. Pricing: Item markup + $3.99+.
Best when you need target. Pricing: $10.99/mo or $99/yr.
Best when you need prime members. Pricing: Free w/ Prime.
Walmart+ is positioned for value shoppers. If your team or volume is materially larger or smaller, one of Instacart / Shipt / Amazon Fresh may be cheaper or more capable.
At least one option in this comparison has a free tier — run a 1–2 week pilot before paying. Confirm the must-have feature actually works on free, not just trial.
Look past the headline price: add seats, add-ons, integration fees and transaction fees. The cheapest option rarely stays cheapest at scale.
Known trade-off with Walmart+: Walmart only. Confirm it isn't a deal-breaker for your specific use case before signing.
- Walmart onlyConfirm this isn't a deal-breaker for your team before signing — it's the most common reason shoppers switch from Walmart+ to Instacart.
- Quality varies by storeConfirm this isn't a deal-breaker for your team before signing — it's the most common reason shoppers switch from Walmart+ to Instacart.
For value shoppers, yes — Lowest grocery prices. For very different use cases, compare against Instacart, Shipt, Amazon Fresh.
Walmart+ pricing is $98/yr. Competitors in this comparison range from Item markup + $3.99+ / $10.99/mo or $99/yr / Free w/ Prime.
Walmart only. Most teams work around it, but verify it isn't a deal-breaker for you first.
Pick Walmart+ if you want lowest grocery prices. Pick Instacart if you need a broader / cheaper / more established alternative — see the comparison table above for the side-by-side.