Brevo vs Mailchimp vs Klaviyo vs Constant Contact: which should you pick?
A side-by-side look at price, features, quality and value across the leading marketing options — so you can choose the right one in minutes.
Visit brevo.comEmail + SMS + chat
Free 300/day / $9 / $18 / $69 — lowest sticker price in this comparison.
UX still maturing
- Email + SMS + chat
- Transactional API
- Generous free tier
- UX still maturing
- Smaller US presence
Brevo is a marketing option built for smb + transactional starting at Free 300/day / $9 / $18 / $69. Shoppers pick it for email + sms + chat, but it's worth comparing against Mailchimp, Klaviyo, Constant Contact if ux still maturing.
Email + SMS + chat. Pricing: Free 300/day / $9 / $18 / $69.
Best when you need newsletters. Pricing: Free / $13 / $20 / $350.
Best when you need dtc scale. Pricing: Free / $45+ list-based.
Best when you need small biz. Pricing: $12-$80/mo.
Brevo is positioned for smb ecom + dev. If your team or volume is materially larger or smaller, one of Mailchimp / Klaviyo / Constant Contact may be cheaper or more capable.
At least one option in this comparison has a free tier — run a 1–2 week pilot before paying. Confirm the must-have feature actually works on free, not just trial.
Look past the headline price: add seats, add-ons, integration fees and transaction fees. The cheapest option rarely stays cheapest at scale.
Known trade-off with Brevo: UX still maturing. Confirm it isn't a deal-breaker for your specific use case before signing.
- UX still maturingConfirm this isn't a deal-breaker for your team before signing — it's the most common reason shoppers switch from Brevo to Mailchimp.
- Smaller US presenceConfirm this isn't a deal-breaker for your team before signing — it's the most common reason shoppers switch from Brevo to Mailchimp.
For smb ecom + dev, yes — Email + SMS + chat. For very different use cases, compare against Mailchimp, Klaviyo, Constant Contact.
Brevo pricing is Free 300/day / $9 / $18 / $69. Competitors in this comparison range from Free / $13 / $20 / $350 / Free / $45+ list-based / $12-$80/mo.
UX still maturing. Most teams work around it, but verify it isn't a deal-breaker for you first.
Pick Brevo if you want email + sms + chat. Pick Mailchimp if you need a broader / cheaper / more established alternative — see the comparison table above for the side-by-side.