Klaviyo vs Mailchimp vs Attentive vs Omnisend: which should you pick?
A side-by-side look at price, features, quality and value across the leading marketing options — so you can choose the right one in minutes.
Visit klaviyo.comDeep Shopify integration
Free (≤250 contacts) · $45/mo at 1.5k · scales w/ list size — lowest sticker price in this comparison.
Pricing scales fast
- Deep Shopify integration
- Powerful segmentation
- SMS native
- Pricing scales fast
- Complex for beginners
Klaviyo is a marketing option built for e-comm marketers starting at Free (≤250 contacts) · $45/mo at 1.5k · scales w/ list size. Shoppers pick it for deep shopify integration, but it's worth comparing against Mailchimp, Attentive, Omnisend if pricing scales fast.
Deep Shopify integration. Pricing: Free (≤250 contacts) · $45/mo at 1.5k · scales w/ list size.
Best when you need small brands & newsletters. Pricing: Free (≤500) · $13 Essentials · $20 Standard · $350 Premium.
Best when you need mid-market & enterprise retail. Pricing: Custom pricing — typically $500+/mo at scale.
Best when you need small shopify stores ($0–$5m). Pricing: Free (≤250) · $16 Standard · $59 Pro · $199 Enterprise.
Klaviyo is positioned for scaling dtc brands. If your team or volume is materially larger or smaller, one of Mailchimp / Attentive / Omnisend may be cheaper or more capable.
At least one option in this comparison has a free tier — run a 1–2 week pilot before paying. Confirm the must-have feature actually works on free, not just trial.
Look past the headline price: add seats, add-ons, integration fees and transaction fees. The cheapest option rarely stays cheapest at scale.
Known trade-off with Klaviyo: Pricing scales fast. Confirm it isn't a deal-breaker for your specific use case before signing.
- Pricing scales fastConfirm this isn't a deal-breaker for your team before signing — it's the most common reason shoppers switch from Klaviyo to Mailchimp.
- Complex for beginnersConfirm this isn't a deal-breaker for your team before signing — it's the most common reason shoppers switch from Klaviyo to Mailchimp.
For scaling dtc brands, yes — Deep Shopify integration. For very different use cases, compare against Mailchimp, Attentive, Omnisend.
Klaviyo pricing is Free (≤250 contacts) · $45/mo at 1.5k · scales w/ list size. Competitors in this comparison range from Free (≤500) · $13 Essentials · $20 Standard · $350 Premium / Custom pricing — typically $500+/mo at scale / Free (≤250) · $16 Standard · $59 Pro · $199 Enterprise.
Pricing scales fast. Most teams work around it, but verify it isn't a deal-breaker for you first.
Pick Klaviyo if you want deep shopify integration. Pick Mailchimp if you need a broader / cheaper / more established alternative — see the comparison table above for the side-by-side.