HubSpot vs Salesforce vs Mailchimp vs Klaviyo: which should you pick?
A side-by-side look at price, features, quality and value across the leading marketing options — so you can choose the right one in minutes.
Visit hubspot.comStrong free CRM
Free / $20 / $890 / $3,600 — lowest sticker price in this comparison.
Pricey at scale
- Strong free CRM
- Unified marketing+sales
- Education + docs
- Pricey at scale
- Add-on stacking
HubSpot is a marketing option built for marketing + sales starting at Free / $20 / $890 / $3,600. Shoppers pick it for strong free crm, but it's worth comparing against Salesforce, Mailchimp, Klaviyo if pricey at scale.
Strong free CRM. Pricing: Free / $20 / $890 / $3,600.
Best when you need enterprise. Pricing: $25-$300+/seat.
Best when you need newsletters + smb. Pricing: Free / $13 / $20.
Best when you need ecom scaling. Pricing: Free / $45 → scales.
HubSpot is positioned for smb-mid market. If your team or volume is materially larger or smaller, one of Salesforce / Mailchimp / Klaviyo may be cheaper or more capable.
At least one option in this comparison has a free tier — run a 1–2 week pilot before paying. Confirm the must-have feature actually works on free, not just trial.
Look past the headline price: add seats, add-ons, integration fees and transaction fees. The cheapest option rarely stays cheapest at scale.
Known trade-off with HubSpot: Pricey at scale. Confirm it isn't a deal-breaker for your specific use case before signing.
- Pricey at scaleConfirm this isn't a deal-breaker for your team before signing — it's the most common reason shoppers switch from HubSpot to Salesforce.
- Add-on stackingConfirm this isn't a deal-breaker for your team before signing — it's the most common reason shoppers switch from HubSpot to Salesforce.
For smb-mid market, yes — Strong free CRM. For very different use cases, compare against Salesforce, Mailchimp, Klaviyo.
HubSpot pricing is Free / $20 / $890 / $3,600. Competitors in this comparison range from $25-$300+/seat / Free / $13 / $20 / Free / $45 → scales.
Pricey at scale. Most teams work around it, but verify it isn't a deal-breaker for you first.
Pick HubSpot if you want strong free crm. Pick Salesforce if you need a broader / cheaper / more established alternative — see the comparison table above for the side-by-side.