Mailchimp vs Klaviyo vs Brevo vs Constant Contact: which should you pick?
A side-by-side look at price, features, quality and value across the leading marketing options — so you can choose the right one in minutes.
Visit mailchimp.comGenerous free tier
Free / $13 Essentials / $20 Standard / $350 Premium — lowest sticker price in this comparison.
Pricing scales fast
- Generous free tier
- Easy onboarding
- Wide template library
- Pricing scales fast
- Limited automation depth
Mailchimp is a marketing option built for small businesses starting at Free / $13 Essentials / $20 Standard / $350 Premium. Shoppers pick it for generous free tier, but it's worth comparing against Klaviyo, Brevo, Constant Contact if pricing scales fast.
Generous free tier. Pricing: Free / $13 Essentials / $20 Standard / $350 Premium.
Best when you need scaling dtc $1-50m. Pricing: Free / $45 → list-based.
Best when you need smb ecom + transactional. Pricing: Free / $9 / $18 / $69.
Best when you need local smbs. Pricing: $12-$80/mo.
Mailchimp is positioned for smbs + newsletters. If your team or volume is materially larger or smaller, one of Klaviyo / Brevo / Constant Contact may be cheaper or more capable.
At least one option in this comparison has a free tier — run a 1–2 week pilot before paying. Confirm the must-have feature actually works on free, not just trial.
Look past the headline price: add seats, add-ons, integration fees and transaction fees. The cheapest option rarely stays cheapest at scale.
Known trade-off with Mailchimp: Pricing scales fast. Confirm it isn't a deal-breaker for your specific use case before signing.
- Pricing scales fastConfirm this isn't a deal-breaker for your team before signing — it's the most common reason shoppers switch from Mailchimp to Klaviyo.
- Limited automation depthConfirm this isn't a deal-breaker for your team before signing — it's the most common reason shoppers switch from Mailchimp to Klaviyo.
For smbs + newsletters, yes — Generous free tier. For very different use cases, compare against Klaviyo, Brevo, Constant Contact.
Mailchimp pricing is Free / $13 Essentials / $20 Standard / $350 Premium. Competitors in this comparison range from Free / $45 → list-based / Free / $9 / $18 / $69 / $12-$80/mo.
Pricing scales fast. Most teams work around it, but verify it isn't a deal-breaker for you first.
Pick Mailchimp if you want generous free tier. Pick Klaviyo if you need a broader / cheaper / more established alternative — see the comparison table above for the side-by-side.