Constant Contact vs Mailchimp vs Klaviyo vs Brevo: which should you pick?
A side-by-side look at price, features, quality and value across the leading marketing options — so you can choose the right one in minutes.
Visit constantcontact.comEasy for small biz
Free / $13 / $20 / $350 — lowest sticker price in this comparison.
Pricey vs features
- Easy for small biz
- Event marketing tools
- Local-biz templates
- Pricey vs features
- Limited automation
Constant Contact is a marketing option built for small + local biz starting at $12-$80/mo. Shoppers pick it for easy for small biz, but it's worth comparing against Mailchimp, Klaviyo, Brevo if pricey vs features.
Easy for small biz. Pricing: $12-$80/mo.
Best when you need newsletters. Pricing: Free / $13 / $20 / $350.
Best when you need dtc scale. Pricing: Free / $45+.
Best when you need smb + transactional. Pricing: Free / $9-$69.
Constant Contact is positioned for small local businesses. If your team or volume is materially larger or smaller, one of Mailchimp / Klaviyo / Brevo may be cheaper or more capable.
At least one option in this comparison has a free tier — run a 1–2 week pilot before paying. Confirm the must-have feature actually works on free, not just trial.
Look past the headline price: add seats, add-ons, integration fees and transaction fees. The cheapest option rarely stays cheapest at scale.
Known trade-off with Constant Contact: Pricey vs features. Confirm it isn't a deal-breaker for your specific use case before signing.
- Pricey vs featuresConfirm this isn't a deal-breaker for your team before signing — it's the most common reason shoppers switch from Constant Contact to Mailchimp.
- Limited automationConfirm this isn't a deal-breaker for your team before signing — it's the most common reason shoppers switch from Constant Contact to Mailchimp.
For small local businesses, yes — Easy for small biz. For very different use cases, compare against Mailchimp, Klaviyo, Brevo.
Constant Contact pricing is $12-$80/mo. Competitors in this comparison range from Free / $13 / $20 / $350 / Free / $45+ / Free / $9-$69.
Pricey vs features. Most teams work around it, but verify it isn't a deal-breaker for you first.
Pick Constant Contact if you want easy for small biz. Pick Mailchimp if you need a broader / cheaper / more established alternative — see the comparison table above for the side-by-side.