Shopify (Builder) vs Wix vs Squarespace vs Webflow: which should you pick?
A side-by-side look at price, features, quality and value across the leading website builders options — so you can choose the right one in minutes.
Visit shopify.comBest-in-class commerce engine
$14 Basic → $39 Business + CMS add-ons — lowest sticker price in this comparison.
Less design freedom
- Best-in-class commerce engine
- Massive app store
- Reliable at scale
- Less design freedom
- Transaction fees w/o Shopify Payments
Shopify (Builder) is a website builders option built for online sellers starting at $39 Basic → $399 Advanced (Plus from ~$2,300). Shoppers pick it for best-in-class commerce engine, but it's worth comparing against Wix, Squarespace, Webflow if less design freedom.
Best-in-class commerce engine. Pricing: $39 Basic → $399 Advanced (Plus from ~$2,300).
Pricing: $17 Light → $59 Business Elite.
Pricing: $16 Personal → $52 Advanced Commerce.
Pricing: $14 Basic → $39 Business + CMS add-ons.
Shopify (Builder) is positioned for ecommerce-first sites. If your team or volume is materially larger or smaller, one of Wix / Squarespace / Webflow may be cheaper or more capable.
None of these have a true free tier. Ask for a trial or month-to-month billing first, and verify the must-have feature in your own workflow before annual commitment.
Look past the headline price: add seats, add-ons, integration fees and transaction fees. The cheapest option rarely stays cheapest at scale.
Known trade-off with Shopify (Builder): Less design freedom. Confirm it isn't a deal-breaker for your specific use case before signing.
- Less design freedomConfirm this isn't a deal-breaker for your team before signing — it's the most common reason shoppers switch from Shopify (Builder) to Wix.
- Transaction fees w/o Shopify PaymentsConfirm this isn't a deal-breaker for your team before signing — it's the most common reason shoppers switch from Shopify (Builder) to Wix.
For ecommerce-first sites, yes — Best-in-class commerce engine. For very different use cases, compare against Wix, Squarespace, Webflow.
Shopify (Builder) pricing is $39 Basic → $399 Advanced (Plus from ~$2,300). Competitors in this comparison range from $17 Light → $59 Business Elite / $16 Personal → $52 Advanced Commerce / $14 Basic → $39 Business + CMS add-ons.
Less design freedom. Most teams work around it, but verify it isn't a deal-breaker for you first.
Pick Shopify (Builder) if you want best-in-class commerce engine. Pick Wix if you need a broader / cheaper / more established alternative — see the comparison table above for the side-by-side.