Wix vs Squarespace vs Shopify (Builder) vs Webflow: which should you pick?
A side-by-side look at price, features, quality and value across the leading website builders options — so you can choose the right one in minutes.
Visit wix.comEasiest drag-and-drop
$14 - $39 + CMS — lowest sticker price in this comparison.
Limited code control
- Easiest drag-and-drop
- Massive template library
- Wix ADI AI builder
- Limited code control
- Templates lock-in
Wix is a website builders option built for small businesses starting at $17 Light - $59 Elite. Shoppers pick it for easiest drag-and-drop, but it's worth comparing against Squarespace, Shopify (Builder), Webflow if limited code control.
Easiest drag-and-drop. Pricing: $17 Light - $59 Elite.
Best when you need polished design. Pricing: $16 - $52 Adv Commerce.
Best when you need commerce-first. Pricing: $39 - $399 + Plus.
Best when you need designers. Pricing: $14 - $39 + CMS.
Wix is positioned for non-tech users. If your team or volume is materially larger or smaller, one of Squarespace / Shopify (Builder) / Webflow may be cheaper or more capable.
None of these have a true free tier. Ask for a trial or month-to-month billing first, and verify the must-have feature in your own workflow before annual commitment.
Look past the headline price: add seats, add-ons, integration fees and transaction fees. The cheapest option rarely stays cheapest at scale.
Known trade-off with Wix: Limited code control. Confirm it isn't a deal-breaker for your specific use case before signing.
- Limited code controlConfirm this isn't a deal-breaker for your team before signing — it's the most common reason shoppers switch from Wix to Squarespace.
- Templates lock-inConfirm this isn't a deal-breaker for your team before signing — it's the most common reason shoppers switch from Wix to Squarespace.
For non-tech users, yes — Easiest drag-and-drop. For very different use cases, compare against Squarespace, Shopify (Builder), Webflow.
Wix pricing is $17 Light - $59 Elite. Competitors in this comparison range from $16 - $52 Adv Commerce / $39 - $399 + Plus / $14 - $39 + CMS.
Limited code control. Most teams work around it, but verify it isn't a deal-breaker for you first.
Pick Wix if you want easiest drag-and-drop. Pick Squarespace if you need a broader / cheaper / more established alternative — see the comparison table above for the side-by-side.