Webflow vs Wix vs Squarespace vs Shopify (Builder): which should you pick?
A side-by-side look at price, features, quality and value across the leading website builders options — so you can choose the right one in minutes.
Visit webflow.comFull design freedom
$14 Basic - $39 + CMS — lowest sticker price in this comparison.
Steep learning curve
- Full design freedom
- Best SEO
- Visual CMS
- Steep learning curve
- Pricey CMS plans
Webflow is a website builders option built for designers starting at $14 Basic - $39 + CMS. Shoppers pick it for full design freedom, but it's worth comparing against Wix, Squarespace, Shopify (Builder) if steep learning curve.
Full design freedom. Pricing: $14 Basic - $39 + CMS.
Best when you need easy setup. Pricing: $17 - $59.
Best when you need polished. Pricing: $16 - $52.
Best when you need commerce. Pricing: $39 - $399 / Plus.
Webflow is positioned for designers + agencies. If your team or volume is materially larger or smaller, one of Wix / Squarespace / Shopify (Builder) may be cheaper or more capable.
None of these have a true free tier. Ask for a trial or month-to-month billing first, and verify the must-have feature in your own workflow before annual commitment.
Look past the headline price: add seats, add-ons, integration fees and transaction fees. The cheapest option rarely stays cheapest at scale.
Known trade-off with Webflow: Steep learning curve. Confirm it isn't a deal-breaker for your specific use case before signing.
- Steep learning curveConfirm this isn't a deal-breaker for your team before signing — it's the most common reason shoppers switch from Webflow to Wix.
- Pricey CMS plansConfirm this isn't a deal-breaker for your team before signing — it's the most common reason shoppers switch from Webflow to Wix.
For designers + agencies, yes — Full design freedom. For very different use cases, compare against Wix, Squarespace, Shopify (Builder).
Webflow pricing is $14 Basic - $39 + CMS. Competitors in this comparison range from $17 - $59 / $16 - $52 / $39 - $399 / Plus.
Steep learning curve. Most teams work around it, but verify it isn't a deal-breaker for you first.
Pick Webflow if you want full design freedom. Pick Wix if you need a broader / cheaper / more established alternative — see the comparison table above for the side-by-side.