Squarespace vs Wix vs Shopify (Builder) vs Webflow: which should you pick?
A side-by-side look at price, features, quality and value across the leading website builders options — so you can choose the right one in minutes.
Visit squarespace.comBeautiful templates
$14 - $39 + CMS — lowest sticker price in this comparison.
Less flexible than Webflow
- Beautiful templates
- Strong SEO out of box
- Integrated commerce
- Less flexible than Webflow
- Pricier than Wix
Squarespace is a website builders option built for creative professionals starting at $16 - $52 Adv Commerce. Shoppers pick it for beautiful templates, but it's worth comparing against Wix, Shopify (Builder), Webflow if less flexible than webflow.
Beautiful templates. Pricing: $16 - $52 Adv Commerce.
Best when you need easy setup. Pricing: $17 - $59.
Best when you need commerce. Pricing: $39 - $399 / Plus.
Best when you need full control. Pricing: $14 - $39 + CMS.
Squarespace is positioned for designers + creatives. If your team or volume is materially larger or smaller, one of Wix / Shopify (Builder) / Webflow may be cheaper or more capable.
None of these have a true free tier. Ask for a trial or month-to-month billing first, and verify the must-have feature in your own workflow before annual commitment.
Look past the headline price: add seats, add-ons, integration fees and transaction fees. The cheapest option rarely stays cheapest at scale.
Known trade-off with Squarespace: Less flexible than Webflow. Confirm it isn't a deal-breaker for your specific use case before signing.
- Less flexible than WebflowConfirm this isn't a deal-breaker for your team before signing — it's the most common reason shoppers switch from Squarespace to Wix.
- Pricier than WixConfirm this isn't a deal-breaker for your team before signing — it's the most common reason shoppers switch from Squarespace to Wix.
For designers + creatives, yes — Beautiful templates. For very different use cases, compare against Wix, Shopify (Builder), Webflow.
Squarespace pricing is $16 - $52 Adv Commerce. Competitors in this comparison range from $17 - $59 / $39 - $399 / Plus / $14 - $39 + CMS.
Less flexible than Webflow. Most teams work around it, but verify it isn't a deal-breaker for you first.
Pick Squarespace if you want beautiful templates. Pick Wix if you need a broader / cheaper / more established alternative — see the comparison table above for the side-by-side.